Luxury boutique hi-rise AQUA at Pelican Isle in Naples won a prestigious Excel Award for the Best Overall Marketing Program announced AQUA Director of Sales Darlene Hillard. The dynamic award-winning campaign, entitled The Water Is Waiting was conceived by Wilson Creative Group, led by real estate advertising industry veteran Peggy Wilson. The multi-media campaign, comprised of television commercials, a new interactive website, magazine and newspaper ads, direct mail, social media, email marketing and public relations, made extensive use of custom photography of the community’s water views, interior designed furnished model residences and luxury lifestyle amenities.
Located adjacent to the Pelican Isle Yacht Club at Wiggins Pass in North Naples, AQUA’s expansive custom residences, priced from over $1.9 million to over $2.545 million, range between 3,900 to just under 4,200 square feet with three bedrooms, three and a half baths and either a living/family room or living/family room plus den. According to Ms. Hillard, only seven waterfront residences, including a palatial penthouse, remain available for sale.
Sponsored by the Florida Home Builders Association and the Southeastern Building Council (SEBC), Excel Awards honor excellence in the construction and related industries, specifically those builders, commercial contractors, craftsman, Realtors®, on-site salespeople, public relations professionals, associate/supplier, media and advertising professionals who make major contributions to the residential home building and commercial construction industry through superior, innovative and creative sales and marketing. The Southeast region covers: Arkansas, Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North and South Carolina, Tennessee, Texas and Virginia.
Winners were presented awards of excellence in Marketing, Design, and Individual Achievement, along with special achievement and appreciation categories. Awards were presented in July 27, 2017 in Orlando at the Gaylord Palms Resort & Convention Center. During the two-day expo, builders and members of the industry experienced a sold-out trade show that showcased regional and international distributors such as TOTO, Viking Distributing, and Master Brand.
Celebrating 39 years in 2017, the Southeast Building Conference (SEBC) is the largest building industry trade show in the Southeast. As the premier trade event, the SEBC includes outstanding educational programs featuring three days of hard-hitting seminars, networking opportunities, round table discussions and industry briefings.
For further information about one of the seven remaining waterfront residences at AQUA or to schedule a tour of the decorated models, please call 239-591-2727, visit online at www.aqua-naples.com or stop by the information center located at Wiggins Pass Road, 13675 Vanderbilt Drive, Naples, Florida 34110.
About Wilson Creative Group (WCG)
Founded in 2007, WCG is an award-winning, full-service advertising and marketing firm assisting businesses in the development of successful brand and advertising strategies. WCG offices are located at 2343 Vanderbilt Beach Road, Suite 608 in Naples. For more information, call 239-597-9480 or visit www.wcgpros.com.